folk
noun
people in general (often used in the plural)
“they're just country folk”
“folks around here drink moonshine”
a social division of (usually preliterate) people
Synonymstribepeople descended from a common ancestor
“his family has lived in Massachusetts since the Mayflower”
the traditional and typically anonymous music that is an expression of the life of people in a community
Source: WordNet 3.1, Princeton University